Youtube stratagies for promtion to audience

Artists use multiple YouTube strategies to promote their music. Some are obvious but some are subtle making the viewer and unaware that they are bring subjected to the marketing.
One strategy music artists use is when you watch a video suggested videos come up on the right hand side which are related to that video. The artists will use this strategy so their other music videos come up on the right side giving the viewers the opportunity to look at more of their content. This is relevant as the videos suggested down the side could be other videos done by the artist promoting her other songs. 

Another strategy they use is linking other videos in their description box of one of their videos. When their viewers scroll down to look at the comments they will see links and can click on them to see the other music videos they have produced. Other music videos, concert videos or interviews could also be linked in the description box so the audience get to know artist. It also promotes other media social links for the artist and where to purchase their songs.   

Adverts is another popular strategy used. Before videos start playing an advert comes up which you can watch or skip. Artists can use the advert to promote their music by showing some of their music video which the audience can click on to view the full thing. This will be very useful for the artist as public members may be watching another music video in the same genre so an advert pops up promoting our artist.