Final music video

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Digipack

This is our completed Digipak with all four sides and the sidebar. We have incorporated a snippet from our music video to create continuity and emphasis the 'blurred' aspect of the Album title. Similarly, we have carried on the theme of 'time' with the inclusion of the clock where the CD will be placed.

Facebook response to the music video

A few people have commented on the music video on Facebook. It reads:

Charlotte Keena: Yeah Antonia this is really good I love how the editing really cuts to the beat and it's so consistent throughout, adds to the overall effect.

Cat Morgan: I love it! The filters are really effective and the projections are cool

Martha Ellison: I like the variety of shots you have used as well as the locations. 

From my audience giving me feedback, it shows that my audience like the work I have improved in my music video. As well as this they have mentioned key area that they like about the video, which shows me that they have noticed key elements of my work that has stood out.  

Digipack draft

Front cover 

Inside left 

Inside right

Back cover 

This is the first draft of our digipack. We decided to do four sides as 6 would not be necessary. We kept the same blue and pink themed background throughout to link them all. The CD will be placed on the clock as it is a circle shape so they fit together. However i do think its looks quite repetitive and some individuality needs to be incorporated.

Digipack inside cover

This is the first draft of the inside cover of the digipack. The CD will go on this side as it will be placed on the clock. Although I think the layering of the 2 photos is effective, I do not think the colours work as the balloons are all different. The other inside cover has a blue and pink background which would contrast so a filter should be used to link the two together.

I used a pink filter to try and link the two insides together. But the shade of this pink is slightly darker making them look completely different. As we have already used the blue and pink background I believe it would be relevant if it was used on all sides of the digipak as that would connect them. To improve this side of the digipack I will try and overlay that background with the clock.

 

 

Interim evaluation

To make the music video professional and relevant to the genre -indie pop, we have had to make a few alterations and changes. One of these being adding in some projections. We originally didn't plan for these shots on our storyboard but felt that they contributed to the video positively. We used different projections such as a blue sparkly background and black smoke. These were played behind Claire who stood in front in the centre of the shot.




A section we took out was the cake making and bowing the candles. We decided to include this as the idea of the music video is based around Claire's birthday, but we felt it was random and did not have any meaning so we removed it.

A short clock sequence was filmed where Claire represented the clock by moving her arms round. However we did decided that the clips did not fit in with the others and we already had clips of clocks included. These alterations have helped to improve the music video.