Digipak Research

After researching multiple digipaks, we decided to include the idea of following themes throughout the digipak such as colour. We decided to do this because the colours we have chosen have a clear link to the indie pop genre and also creates continuity instead of using random colours on each side of the digipak. This will be effective because it will be aesthetically appealing to audience members and will more likely stand out compared to other digipaks.